Sales Data
Rentrak's home entertainment sales tracking service measures weekly consumer activity and grosses on standard (DVD & VHS) and high definition (Blu-ray Disc & HD DVD) formats. With our in-depth knowledge of retailers' needs and the power of our Essentials software, we have extended our tracking, analysis and reporting functions to fit a broad range of businesses.
Just 72 hours after the close of each business week, Home Entertainment Essentials delivers U.S. and Canadian home entertainment sell-through data broken down by format, category, genre, TV Market and more. No other service provides faster access to this in-depth market intelligence and no other service provides a weekly estimation of national consumer home entertainment spending. With the new applications we've developed, retailers are able to track transactions quickly and get the kind of detailed insight into consumer behavior that can boost their bottom line. And both retailers and suppliers can use the valuable information that Home Entertainment Essentials provides to improve product selection, budgeting, market share, inventory management and media planning.
